This session will explore how Rollins College successfully planned and completed a number of significant capital improvements that have enhanced its unique identity and supported its academic mission. As a result, the college has seen a measurable increase in the quality of student life, academic and campus rankings, recruitment, endowment, and student/alumni pride. Findings and conclusions include the college's proactive strategic planning and implementation process that highlights the importance of strong leadership, fostering partnerships, inclusive decision making, prioritizing goals and anticipating student trends.