Located in Due West, Erskine College is the oldest church-related, four-year liberal arts institution in South Carolina. Faced with declining enrollment and aging facilities, Erskine developed a comprehensive campus master plan to create a "small academic village." The campus plan led to the design, construction and renovation of several on-campus facilities. In addition, an image building campaign was developed that included an interactive CD, presentations, brochures, and billboards to help bolster the college's recognition.