Conference centers are valuable amenities to the learning environment and significant contributors to campus and local economies. Entrepreneurial planning in design, finance, operations, innovation, market responsiveness, and revenue generation requires college professionals to examine operations and reconsider functions of the conference center. Competition exists for conference center venues--details of design amenities, technology, and financing can distinguish your center from the rest. This session will show the trends in design, finance, and management in the collegiate and business world.