The 1998 master plan of University of Missouri - Kansas City (UMKC) ignited a storm of protest, best exemplified by yard signs that permeated the area declaring: UMKC KILLS HOMES. In 2002, with guidance of a new chancellor and a new campus vision, UMKC launched a master plan process that embraced community participation and civic partnerships. The master plan has been welcomed and endorsed by community and civic leaders. Key players in this master plan process will share lessons learned from both efforts and their impact on UMKC and the community.