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Good Growth: A Building Like a Tree, a Campus Like a Forest
We are at a defining strategic moment in history in which many untoward consequences of modern life have become apparent to any thinking person. Every day we hear more distressing news about serious environmental, social, and economic problems we have created or are anticipating. The litany is familiar: climate change, persistent toxification, endocrine disruption, heavy metal contamination, atmospheric ozone, highway congestion, water pollution, eco-racism, and so on. In this context most growth is often seen as undesirable because it perpetuates a potentially damaging agenda. William McDonough will describe a positive design strategy based on the concept that growth, when it is economically, ecologically, and socially intelligent, can be desirable. He will illustrate this with real examples of projects that integrate nature¹s fecundity safely into human production, ranging in scale from molecules to products to buildings to corporate and academic campuses to communities to cities to states and to countries. In 1996 McDonough received the Presidential Award for Sustainable Development, the nation¹s highest environmental award, and in 1999 was hailed by Time as a "Hero for the Planet," stating that "his utopianism is grounded in a unified philosophy that‹in practical and demonstrable ways‹is changing the design of the world." |
 This knowledge resource from SCUP is a concurrent session presented at the Society's thirty-seventh annual, international conference and Expo, SCUP–37, in San Diego, CA (USA), in July of 2002. Audiocassettes of this and other SCUP–37 sessions are available for purchase here. |
| Due to our concern for the privacy of members of the face-to-face audiences at SCUP–37, our digital archives of SCUP–37 presentations end at the beginning of the question and answer portion of each session. Whenever we can, we not only provide streaming audio but the slide show or visual presentation used by the presenters, as well. |
