Aligning the campus master planning effort to address specific questions of why you are planning in the first place will ensure that your planning effort is successful by the terms that you define.  

Citation
Michael S. Rudden. 2008. Ten Reasons Why Colleges and Universities Undertake Campus Master Planning (And How to Align Your Campus Planning Effort to Best Address Them). Planning for Higher Education. 36(4): 33–41.  

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